We are using only raw materials from animal origin (meats and fats) deriving from animals which were fit for human consumption, and this is true for all our animal products.
For ENOVA we made a clear, simple choice: no ingredient at risk for GMO contamination and no ingredient from “exotic” countries. The raw materials (excepting lamb meat from New Zealand) are strictly from EU origin, mainly from Germany, and always from the same producers (not via dealers) in order to have a food that is 100% safe for GMO, uniform in the final product and therefore in its performances.
The “dried meat” definition used by other companies is covering all the normal animal meals, as there is no real definition of what should be a low-bone content (this can be seen also in the fact that more than one company claims “Chicken meal” in USA and “Dried chicken meat” overseas for the same product). There are chicken meals on the market with more than 30% of ash and chicken meals with less than 10% of ash; therefore this is just a marketing definition. The ash content of the chicken meat meals that ENOVA contains is varying from 8% to 15% with an average of about 12%. So if you consider that a living chicken contains about 11–13% of ash in the dry matter of the body, you will see that the meals we are using correspond to that “natural” content of bones and so for the meats, which would be about 2/3 (60–65%). To produce a chicken meat meal – as it is used in pet-food – you cannot use the pure meat, as this is not possible for the technology these products are manufactured with at the moment all over the world. Of course there is a real dry meat available, but this is destined entirely to human food industry (soups, sauces…) and is so expensive, that it is not possible to use it in pet food and, as far as we know, no one is using this; furthermore, the amounts available are too small for pet-food industry requirement. And it will not represent an advantage for the pets, as you would have to add to that meat the missing minerals in order to match the dog nutritional requirements; so you would have to create a mixture which, in the end, is the same than to use the normal meat meals! Our decision to use the same definitions used by other companies is just a way to highlight the quality of our meat ingredients, the absolute best available on the market.
Rice is the most digestible grain: its starch is absorbed by dogs & cats more or less completely; this doesn’t happen with other grains (corn, wheat, oat), in which starch availability to digestion is lower. If you add to this the fact that rice contains no gluten, the protein that can cause allergic reaction in sensitive (celiac) dogs, the choice for ENOVA has been since the beginning for rice, in spite its’ higher price than other grains’.
For ENOVA we decided to include these three sources: chicken fat, fish oil & flaxseed. These 3 ingredients enable ENOVA to provide the perfect amount & the correct proportion of Omega-6 & Omega-3 fatty acids.
Omega-6 & Omega-3 are polyunsaturated essential fatty acids, whose effect are, just to list the main ones:
– Reduce inflammatory reactions
– Improve skin & coat condition.
– Reduce the painful effects of arthritis inflammation
– Reduce inflammatory reactions in general
– Improve skin & coat condition
– Reduce the yeast infections (malassezia)
– Prevent the onset of atopic dermatitis
– Promote a correct development of nervous system & sense organ in growth stage
– Prevent some cardiac diseases
– Slow down the development of some metastasis & some kinds of cancer
– Reduce the cholesterols level in the blood
While is commonly accepted that the a correct ratio Omega-6:Omega-3 is between 10:1 & 5:1, lately some researchers suggested as ideal ratios between 4:1 & 2:1 (especially in case of treatment of above-mentioned conditions) – ENOVA fully complies with this more recent, higher requirement!
In detail, protein hydrolysates are low-molecular-weight peptides that are much more easily digestible at the intestine level than normal proteins and much less or, better, not at all able to induce food allergy reactions. Their small dimension & weight allow them to pass the intestine barrier without stimulating the allergic process; this makes of no importance the source of the original digested protein. And this is also the reason why hyperdigestive (hypoallergenic) diet foods are made with hydrolysated proteins. These molecules are also proved to be very effective in improving the palatability and acceptance of dog/cat dry food; therefore protein hydrolysate are of paramount importance to ensure ENOVA the highest palatability performances without compromising its digestibility & hypoallergenic qualities. Please consider that all dog/cat food producers use protein hydrolysate (or digest) as appetizer, but not everyone declares them in the ingredient list (consider also that EU legislation is more strict in this sense than the US one); this is a further demonstration of our serious approach in the making of ENOVA dry foods. The meat base for the current hydrolysate is a mixture of poultry and pig.